As the Spring Festival approaches this year, a curious cultural phenomenon is unfolding across social media platforms. Young people worldwide are adopting Chinese-inspired wellness practices through viral #BecomingChinese videos, with bone broth recipes and herbal tea tutorials amassing over 1 million engagements this month alone.
This trend coincides with China's growing cultural influence, evidenced by last year's Brand Finance Global Soft Power Index placing China second worldwide. From Black Myth: Wukong's gaming accolades to Xiaohongshu's emergence as a cross-cultural hub, Chinese creative exports continue reshaping global preferences.
Nutritional anthropologist Dr. Li Wei observes: "Gen Z's embrace of congee diets and thermal slippers reflects deeper curiosity about holistic living. These practices offer accessible entry points to understanding Chinese philosophy through daily rituals."
Business analysts note commercial implications, with international retailers reporting 40% year-on-year growth in Chinese herbal product sales. Meanwhile, tourism authorities anticipate increased interest in wellness-focused travel following China's expanded visa-free access to 48 countries.
