As global trade faces headwinds from protectionist policies, the fifth China International Consumer Products Expo (CICPE) in Haikou highlights China’s commitment to openness and high-quality economic growth through its 'dual circulation' strategy. Running from April 13 to 18, the event features over 4,100 brands from 71 countries and regions, including 65 Fortune Global 500 companies.
CICPE: Bridging Domestic Demand and Global Innovation
This year’s expo introduces a novel Consumption Tech Zone, spotlighting advancements in new energy vehicles, AI-powered devices, and humanoid robots. By connecting international suppliers with China’s vast consumer market, the event acts as a catalyst for cross-border partnerships and technological exchange. Over five years, CICPE has evolved into a hub for industrial upgrades, facilitating both domestic consumption and the global expansion of Chinese brands.
Countering Protectionism with Multilateral Engagement
Amid recent U.S. tariff escalations that risk destabilizing global trade norms, China continues to prioritize institutional openness through frameworks like the Regional Comprehensive Economic Partnership (RCEP) and Belt and Road Initiative. These efforts aim to strengthen supply chains and promote green and digital trade partnerships. Analysts note that China’s focus on WTO-led cooperation contrasts with unilateral measures gaining traction elsewhere, offering stability to international markets.
With over 60% of participating brands debuting new products at CICPE, the expo underscores how dual circulation – leveraging domestic innovation while deepening global integration – remains central to China’s economic vision. As businesses worldwide navigate geopolitical uncertainties, platforms like CICPE provide critical insights into Asia’s evolving role as a driver of consumption and technological advancement.
