Since its inception in 2018, the China International Import Expo (CIIE) has emerged as a symbolic platform showcasing the Chinese mainland’s commitment to opening up to the world. The seventh edition, which opened in Shanghai on November 5 and runs until November 10, welcomes over 3,400 exhibitors from more than 150 countries, regions, and international organizations.
New participants such as Norway, Slovakia, Benin, Burundi, and Madagascar, along with organizations like the United Nations Children’s Fund, highlight the CIIE’s expanding circle of friends. As its influence spreads across the global economy, the expo serves as a testament to the power of international cooperation.
For enterprises in China, the CIIE is a window to the world, bringing together a multitude of international buyers and providing direct access to the global market. Whether in traditional manufacturing or emerging technology industries, businesses can showcase their high-quality products and services. By establishing long-term cooperative relationships with international buyers, Chinese enterprises can enter the global market more smoothly and enhance their position in the global supply chain. Through communication, they gain a deeper understanding of international market needs and trends, enabling them to adjust their products and strategies to compete globally.
A standout performance at the CIIE helps Chinese brands shine brightly on the international stage. International media, industry experts, and global buyers focus on the expo, highlighting the high-quality exhibits of Chinese companies and effectively upgrading the perception of Chinese products in the international market.
For instance, in recent years, some Chinese machinery equipment companies have displayed intelligent, high-precision devices at the CIIE, establishing a high-end image for Chinese brands. This recognition and trust lay a solid foundation for the expansion of their overseas business.
More importantly, the CIIE is a powerful antidote to the rising trend of trade protectionism. It encourages countries to lower trade barriers and engage in fair, just, and transparent trade competition, achieving optimal resource allocation and mutual benefits. Specialty agricultural products and handicrafts from other developing countries enter the Chinese market through the CIIE, offering more choices for consumers while injecting new vitality into their own economies.
The CIIE goes beyond trade; it becomes a bridge connecting nations, fostering mutual understanding, and promoting shared prosperity. As the world faces complex economic challenges, platforms like the CIIE play a crucial role in uniting countries towards common goals and a brighter future.
Reference(s):
cgtn.com
