The fourth China International Consumer Products Expo (CICPE) is being held in Haikou, the capital of south China’s Hainan Province, from April 13 to 18. Under the theme “Share Open Opportunities, Co-create a Better Life,” the Expo has attracted more than 4,000 premium brands from 71 countries and regions, marking a significant milestone in international trade and cooperation.
As the largest consumer products exhibition in the Asia-Pacific region, the CICPE serves as a vital platform for global businesses to enter the Chinese market and for Chinese enterprises to expand their international presence. This year’s Expo has reached new heights in exhibition area, participating brands, and the scale of thematic activities, reflecting China’s commitment to high-standard opening up and international collaboration.
For international brands, the Expo offers an invaluable opportunity to connect with Chinese consumers and establish a foothold in the world’s second-largest economy. By lowering barriers to entry, the CICPE enables foreign enterprises to showcase their products and innovations, fostering mutual growth and prosperity. Notably, this year sees the first-time participation of countries such as the United Kingdom, Mongolia, and Malaysia, highlighting the Expo’s expanding global influence.
Domestic enterprises are also leveraging the Expo to tap into international consumer markets. With a dedicated “Domestic Brands Zone,” the Expo showcases a diverse array of Chinese products, from time-honored brands to cutting-edge innovations in intelligent manufacturing. These homegrown brands are demonstrating their competitiveness in product quality, design, and innovation, captivating traders and consumers worldwide.
The CICPE is not only a trade fair but also a catalyst for emerging consumption trends. By spotlighting digital, green, and healthy products, the Expo aligns with evolving consumer preferences and promotes sustainable development. Over 300 thematic events and activities, including global consumer innovation showcases and new product launches, provide a comprehensive platform for businesses and consumers to engage with the latest market offerings.
Through the Expo, Chinese and international brands alike are strengthening their global presence and forging new partnerships. The CICPE embodies China’s ongoing efforts to foster open opportunities and co-create a better future, reinforcing its position as a key player in global economic development.
As the Expo continues to grow in scale and impact, it serves as a beacon for international cooperation and a testament to the vibrant possibilities within the global consumer market.
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CICPE helps investors to enter China and Chinese firms to go global
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