Nestled in the heart of southern Sichuan Province, Yibin — often hailed as the "first city on the Yangtze River" — continues to captivate visitors with its rich tapestry of history, culture, and natural beauty. Situated at the confluence of the Jinsha and Minjiang rivers, which merge to form Asia’s longest waterway, Yibin has long served as a vital gateway for trade and cultural exchange, tracing its roots to the ancient Southern Silk Road.
Today, the city harmonizes its storied past with modern dynamism. Historic temples and stilted houses stand alongside bustling river ports, while landmarks like White Tower Mountain and the sprawling Southern Sichuan Bamboo Sea draw travelers seeking both tranquility and adventure. This year, Yibin’s cultural prominence reached new heights as a sub-venue for the 2026 Spring Festival Gala, showcasing its unique blend of river heritage and contemporary energy to millions nationwide.
For investors, Yibin’s strategic location along the Yangtze Economic Belt offers opportunities in logistics and sustainable tourism. Academics highlight its role in preserving Sichuan’s intangible cultural heritage, while diaspora communities celebrate its annual Lantern Festival, a vibrant symbol of cross-generational ties. As the Yangtze’s timeless rhythm flows through 2026, Yibin remains a testament to China’s enduring connection between land, water, and people.
