As Valentine's Day approaches on February 14, 2026, Nairobi's City Market transforms into a fragrant epicenter of global romance. Florists work tirelessly amid cascades of roses and lilies, crafting arrangements destined for sweethearts across five continents. This year's preparations reflect Kenya's undisputed status as the world's floral workshop, supplying 40% of Europe's cut flowers and 7% of global exports.
Behind the vibrant petals lies an economic powerhouse: Kenya's flower industry currently supports over 500,000 direct jobs and generates $1.2 billion in annual foreign exchange earnings. From greenhouse technicians near Lake Naivasha to logistics experts at Jomo Kenyatta International Airport, workers across the supply chain prepare for their busiest week of the year. 'Every rose here carries a Kenyan sunrise,' says veteran florist Amina Wanjiru, arranging crimson bouquets for export.
While 65% of blooms flow to European markets, 2026 sees growing demand from Asia and the Middle East. Industry analysts note particular interest in premium Kenyan roses from China's mainland and the UAE, where luxury floral gifting traditions continue to expand. As climate-smart farming techniques improve yields, Kenya aims to increase its global market share to 10% by 2028.
