At the heart of the 38th Sun Island International Snow Sculpture Art Expo in Harbin, a 23.8-meter-tall snowman stands as a towering symbol of warmth and unity. Unveiled on December 27, 2025, the Sun Island Snowman has become a focal point for visitors exploring northeast China's Heilongjiang Province, blending artistry with cultural diplomacy ahead of the 2026 Lunar New Year.
This year, Harbin's snow sculpture expo serves as a sub-venue for the 2026 Spring Festival Gala, amplifying its role in showcasing regional traditions to a global audience. The installation's scale and intricate craftsmanship reflect Heilongjiang's winter tourism ambitions, drawing parallels to the province's growing reputation as a hub for ice and snow festivals.
Local organizers emphasize the sculpture's timely message of cross-cultural connection, particularly as the Chinese mainland prepares for Spring Festival celebrations starting February 17. With sub-zero temperatures framing the expo, the event highlights how cold-weather destinations are innovating to attract international travelers and investors eyeing Asia's experiential tourism sector.
