As temperatures plunge to -25°C in February 2026, Harbin’s Ice and Snow World continues to redefine winter tourism, transforming Heilongjiang Province’s capital into a luminous playground of frozen artistry. This year’s edition features record-breaking ice structures crafted from Songhua River blocks, including a 40-meter-tall LED-lit castle complex that pays tribute to both traditional Manchurian architecture and futuristic design.
New additions like AI-powered interactive ice murals and augmented reality snowscape tours demonstrate how the festival bridges China’s rich winter heritage with cutting-edge technology. "Our team of 10,000 artisans and engineers works year-round to turn winter’s challenges into opportunities," said park director Zhang Wei during a recent press briefing.
The event coincides with Spring Festival celebrations, drawing over 3 million visitors since its January 5 opening. International arrivals have surged by 45% compared to 2025, with travelers from Russia, Southeast Asia, and Nordic countries joining domestic tourists in experiencing ice slides exceeding 400 meters in length and nightly holographic shows depicting Northeast China’s folklore.
Local businesses report a 30% revenue increase, fueled by the festival’s global appeal. Analysts note the event’s success in positioning Harbin as a year-round destination, with 2026 marking the first winter featuring direct charter flights from Dubai and Helsinki specifically for ice tourism enthusiasts.
