The Xingwen UNESCO Global Geopark in Sichuan's Yibin City has emerged as a focal point of cultural and geological significance this year, blending natural wonders with national celebration. Known for its surreal karst formations – including jagged stone forests, labyrinthine caves, and dramatic sinkholes – the geopark will showcase China's ecological diversity during the 2026 Spring Festival Gala on February 16.
As one of four official sub-venues for the iconic televised event, Yibin joins Beijing's main stage to present programming that highlights regional cultural heritage. This marks the first time Sichuan's unique geological treasures will feature prominently in the annual celebration watched by over a billion viewers worldwide.
Tourism analysts predict the exposure could boost visitor numbers by 40% in 2026, with enhanced infrastructure projects already underway. For business professionals eyeing Asia's experience economy, the development signals growing investment opportunities in China's sustainable tourism sector.
