Harbin’s iconic giant snowman, a cherished winter symbol since 2019, has returned with a grand upgrade at Qunli Music Park, drawing global attention as 2025 draws to a close. Unveiled earlier this month on December 16, the 19-meter-tall sculpture now uses over 3,000 cubic meters of snow—a one-meter height increase from previous editions—showcasing the city’s evolving mastery of ice artistry.
During its construction, the snowman attracted both online "cloud supervisors" who followed live updates and in-person visitors eager to witness its creation. Adorned with a heart-shaped button, vibrant red hat, and scarf, the cheerful figure embodies Harbin’s blend of technical precision and whimsical creativity. Local officials highlight its role in boosting winter tourism, with the sculpture serving as a centerpiece for New Year celebrations ahead of 2026.
As temperatures plunge below -20°C, the snowman has become a cultural touchstone for residents and travelers alike, symbolizing resilience and joy amid harsh winters. Its popularity underscores Northeast China’s growing appeal as a destination for immersive seasonal experiences, aligning with broader efforts to revitalize cold-weather tourism across Asia.
