Hainan, China's tropical island province, is emerging as a blueprint for culture-driven tourism and elevated consumer experiences. At this year's Consumer Products Expo, attendees witnessed an unlikely pairing: CGTN’s Wang Qianhui and influencer Dong Yuhui discussing how Hainan is marrying classical storytelling with modern demand for immersive travel.
“It’s not just about luxury resorts anymore,” Dong noted, highlighting a surge in eco-conscious itineraries and locally rooted cultural narratives. Visitors now seek experiences like exploring centuries-old fishing villages or guided hikes through Hainan’s rainforests—a UNESCO World Heritage Site—blending sustainability with historical intrigue.
Wang emphasized Hainan’s role as a testing ground for innovative services. From AI-powered multilingual guides to zero-waste hospitality models, the island’s upgrades aim to create replicable strategies for global markets. “Hainan isn’t just China’s playground; it’s becoming a template for how tourism economies can evolve amid shifting consumer values,” she added.
With duty-free shopping zones drawing over $24 billion in 2023 and eco-tourism bookings up 31% year-on-year, investors are eyeing opportunities. Analysts cite Hainan’s unique positioning—balancing rapid infrastructure growth with environmental preservation—as key to its appeal in attracting both domestic and overseas capital.
