Global tourism is experiencing a robust rebound, with international travel numbers nearing pre-pandemic levels. According to the United Nations World Tourism Organization’s (UNWTO) World Tourism Barometer, approximately 1.3 billion people traveled internationally in 2023, reaching 88 percent of the levels seen before the COVID-19 pandemic.
This recovery is particularly strong in Asian markets. Industry experts anticipate that global tourism will fully rebound by the end of 2024, propelled by significant growth in Asia’s travel sector.
In the Chinese mainland, there is a notable surge in the trend of “visiting relatives and traveling,” especially during the Spring Festival. The China Tourism Academy forecasts over 6 billion domestic trips and domestic tourism revenue of 6 trillion yuan (about $843 billion) by 2024. This demonstrates the tremendous potential and resilience of the tourism industry in the region.
Industry leaders are optimistic about the future, highlighting evolving dynamics and trends that are reshaping the tourism landscape. The focus is on sustainable practices, technological innovation, and catering to the changing preferences of travelers.
As travel restrictions ease and confidence in international travel returns, Asia’s influential role in global tourism is expected to strengthen further. Businesses, investors, and cultural explorers are all poised to benefit from the opportunities presented by this resurgence.
Reference(s):
cgtn.com
