Harbin’s Central Street is experiencing an unprecedented surge in tourism, as visitors from across China and around the world flock to the city’s iconic pedestrian avenue. The northern ice city, renowned for its European architecture and rich history, is buzzing with energy as the streets fill with eager explorers seeking to immerse themselves in Harbin’s unique charm.
Central Street, or Zhongyang Dajie, stretches for 1.4 kilometers, lined with ornate buildings that showcase an array of architectural styles including Baroque and Byzantine facades. Established over a century ago, the street stands as a testament to Harbin’s historical role as a crossroads between East and West. Strolling along the cobblestone pathways, visitors can experience a blend of Russian influence and Chinese culture, evident in the cafes, restaurants, and shops that have become landmarks in their own right.
The recent boom in tourism is largely attributed to a social media frenzy that has cast a spotlight on Harbin’s winter wonderland. Platforms like Weibo and Douyin are flooded with images and videos capturing the enchanting ambiance of Central Street, especially as winter approaches and the city prepares for its famed Ice and Snow Festival. Viral posts have ignited a collective desire among netizens to experience the city’s fairy-tale scenery firsthand.
Local businesses and the municipal government are seizing the opportunity to enhance the tourist experience. According to CGTN’s Chen Mengfei, who recently visited Central Street, merchants are adopting fresh strategies to attract customers. Interactive installations, cultural performances, and themed events are being introduced to engage visitors and celebrate Harbin’s heritage.
As the city embraces this tourism boom, Harbin stands ready to welcome the world to its snow-covered streets and vibrant community. Whether drawn by the allure of its historical architecture, the excitement of its cultural offerings, or the picturesque beauty shared across social media, travelers are discovering that Central Street is more than just a destination—it’s an experience that captures the heart of the “Oriental Moscow.”
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Live: Walk along Harbin's Central Street as it welcomes tourism boom
cgtn.com
