The Ministry of Culture and Tourism of China is set to unveil the mascot for the 2024 “Happy Chinese New Year” festivities at a launch ceremony in Beijing on October 7. This annual tradition, initiated in 2023, introduces a new mascot each year embodying the Chinese zodiac animal, adding a vibrant symbol to global celebrations.
The event will bring together leaders from the Bureau of International Exchanges and Cooperation and the China International Culture Association, alongside distinguished guests from various fields. Together, they will reveal the new mascot and share the captivating story behind this emblem of the upcoming year.
The “Happy Chinese New Year” program features a series of cultural activities hosted worldwide, showcasing China’s rich heritage and fostering international cultural exchange during the Chinese New Year. The introduction of the zodiac mascot has become a highlight, capturing the imagination of people around the globe and enhancing the festive spirit.
The 2024 mascot is expected to resonate with global audiences, symbolizing good fortune and reflecting the traditions associated with the Chinese zodiac. As the world anticipates the Year of the Dragon, this unveiling marks the beginning of celebrations, inviting people from all cultures to partake in the joy and prosperity of the Chinese New Year.
Reference(s):
Live: Launch ceremony of the 2024 "Happy Chinese New Year" mascot
cgtn.com
