The global space community has gathered in Baku, the capital of Azerbaijan, for the International Astronautical Congress (IAC) 2023. This prestigious event brings together experts, professionals, and enthusiasts from around the world to discuss the latest advancements and future directions in space exploration.
Among the notable speakers, CGTN reporter Wu Lei shared his insights on the pivotal role of communications and storytelling in the space industry. Addressing a captivated audience, Wu emphasized how effective communication strategies are essential for fostering international collaboration, securing funding, and engaging the public in space endeavors.
“Space exploration is not just about rockets and technology; it’s about inspiring people,” Wu Lei stated. “Through compelling storytelling, we can make complex scientific concepts accessible, ignite curiosity, and encourage the next generation to reach for the stars.”
Wu highlighted several successful campaigns where storytelling bridged the gap between the scientific community and the public. He underscored the importance of media and communication professionals in translating technical achievements into narratives that resonate globally.
The IAC 2023 continues to be a hub for innovation, with participants exploring topics ranging from sustainable space exploration to international cooperation. Wu Lei’s contribution shed light on the often-overlooked human element of space missions—the stories that inspire and unite us all.
As the space industry evolves, the integration of communications and storytelling remains crucial. By sharing experiences and knowledge, professionals like Wu Lei help ensure that space exploration remains a collective journey that captures the imagination of people worldwide.
Reference(s):
Live: IAC 2023 – How communications and storytelling play a key role
cgtn.com
