China’s State Council Information Office (SCIO) held a significant press conference today, outlining ambitious plans to enhance the quality of radio, television, and online audio and video services. The initiative aims to achieve new successes in developing socialist culture with Chinese characteristics.
Ms. Cao Shumin, Vice Minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and Minister of the National Radio and Television Administration, addressed the media and fielded questions from journalists. She emphasized the critical role of media in shaping public opinion and advancing cultural development.
“We are committed to fostering a media environment that reflects our rich cultural heritage and meets the evolving needs of our people,” Ms. Cao stated. She highlighted the importance of innovation in content creation and the use of advanced technologies to reach wider audiences both domestically and internationally.
The SCIO’s initiative focuses on supporting high-quality programming and encouraging the production of content that resonates with diverse audiences. It also underscores the significance of promoting China’s cultural narratives globally, enhancing mutual understanding, and fostering cultural exchange.
Media professionals and industry experts have welcomed the move, seeing it as an opportunity to elevate China’s media landscape. The plans are expected to facilitate collaborations, encourage creative expression, and support the growth of the media industry as a whole.
The press conference signals a proactive approach by the Chinese government to strengthen its cultural influence and adapt to the rapidly changing media environment. By prioritizing high-quality development, China aims to make a substantial impact on the global stage while nurturing its cultural identity.
Reference(s):
Live: SCIO briefs media on the new journey – a government perspective
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