Shaoxing, one of the five cities co-hosting the 19th Asian Games, is experiencing a surge in tourism, thanks to its rich cultural heritage and the global spotlight brought by the games.
Famed for its yellow wine industry, Shaoxing boasts a history of over 2,500 years in producing Huangjiu, or Chinese yellow wine, fermented from rice. This ancient craft has made the city a must-visit destination for travelers seeking authentic cultural experiences.
CGTN’s Wang Mengjie recently visited the town of yellow wine in Shaoxing to explore how the Asian Games has revitalized tourism in this historic locale. The influx of visitors eager to witness the games has also ignited interest in the city’s traditional industries and ancient towns.
Local businesses have reported a significant increase in foot traffic, with tourists eager to taste the renowned Shaoxing yellow wine and immerse themselves in the rich history of the area. The synergy between the sporting event and cultural tourism is providing a boost to the local economy.
As the Asian Games continue, Shaoxing’s blend of athletic excitement and historical charm offers visitors a unique experience that celebrates both modern achievements and ancient traditions.
Reference(s):
cgtn.com
