As the 2026 Milano Cortina Winter Olympics approach, a cultural wave rooted in Chinese traditions is gaining momentum worldwide. The phenomenon, dubbed "becoming Chinese," has evolved beyond daily rituals like hot water consumption and Baduanjin exercises to embrace China's distinctive winter sports culture—a legacy reignited by the upcoming Games.
Social media platforms are buzzing with posts from international enthusiasts sharing their attempts at ice skating, snow sculpting, and other activities inspired by winter traditions in the Chinese mainland. Many cite the 2022 Beijing Winter Olympics as a catalyst for their newfound appreciation of China's blend of athleticism and seasonal customs.
"Chinese winters aren't just about cold weather—they're about community warmth," explains Li Wei, a cultural researcher based in Beijing. "From family-oriented ice festivals to the philosophy of harmonizing movement with nature in winter sports, these practices offer a holistic approach to the season that resonates globally."
Business analysts note increased interest in Chinese winter apparel brands and thermal tourism packages, particularly in European and North American markets. Meanwhile, the Taiwan region has reported a 40% year-on-year rise in demand for mainland-style winter cooking classes among its residents.
As the February 2026 Winter Olympics draw nearer, this cultural exchange continues to deepen, with Milano Cortina organizers incorporating elements of Chinese tea culture into athlete hospitality programs—a nod to the growing influence of Asian traditions in global sporting events.
