In a bold move to preserve vanishing traditions, Gulixian abandoned her urban career to become a guardian of Uyghur cultural heritage in the Xinjiang Uygur Autonomous Region. Partnering with her husband, she now documents rural artisans through short video platforms, breathing new life into ancient practices like wooden block printing and wool felt art.
"I prefer being called a cultural inheritor," Gulixian told KhabarAsia, emphasizing her mission to connect modern audiences with centuries-old craftsmanship. Their grassroots efforts have unexpectedly gone viral, amassing nearly 500,000 followers while creating economic opportunities for traditional artisans.
This digital renaissance comes as China intensifies efforts to protect intangible cultural heritage, with Turpan's local government recently establishing three new preservation centers. Cultural experts note such initiatives help maintain regional identity while offering travelers unique insights into Silk Road traditions.
