Robbie Fuller, an American visionary and former senior design director for Converse and Adidas, has embarked on an exciting journey that is reshaping China’s sneaker industry. In 2016, Fuller accepted an invitation from Anta, a leading Chinese sportswear company, to bring his family and his remarkable talent to China, marking a new chapter in his illustrious career.
With a rich background in sneaker design, Fuller’s move to Anta symbolizes the growing collaboration between international talent and Chinese enterprises. His expertise has been instrumental in elevating Anta’s design innovation, contributing to the brand’s enhanced market competitiveness both domestically and globally.
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Reference(s):
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