April 23 marks World Book Day, a global event promoting the love of books and reading. In the Chinese mainland, this passion extends beyond a single day, woven into the fabric of daily life through a national reading campaign that has flourished over the past decade.
Over the last ten years, China has witnessed a remarkable increase in reading rates among its population. This rise reflects the success of initiatives aimed at encouraging reading as a fundamental aspect of personal development and cultural enrichment.
The national reading campaign has embraced the digital age, integrating technology with traditional reading habits. E-books and online literature platforms have made access to a vast array of reading materials easier than ever, catering to the fast-paced lifestyles of modern readers.
For many Chinese people, reading remains a cherished activity that offers both knowledge and pleasure. It serves as a bridge connecting the past and present, allowing readers to explore the nation’s rich heritage while engaging with contemporary ideas.
The sustained growth in reading reflects not only governmental efforts but also a collective cultural appreciation for literature. As CGTN’s Wang Qianhui observes, the joy of reading continues to flow in life’s little moments, underscoring its enduring significance in Chinese society.
Reference(s):
cgtn.com
