During the New Year holidays in 2020, the bustling streets of Times Square in New York were illuminated with a vibrant display of Tibetan culture. A captivating Tibetan-style New Year greeting appeared on the big screen, drawing the attention of countless passersby. Behind this eye-catching display was a dynamic team of young Tibetans dedicated to sharing their rich cultural heritage with the world.
This group of innovative individuals is reimagining the way traditional Tibetan culture is presented, utilizing modern technology and creative platforms to reach a global audience. By blending age-old traditions with contemporary mediums, they aim to foster a deeper understanding and appreciation of Tibetan heritage among people worldwide.
“We wanted to bring the warmth and beauty of our New Year celebrations to an international stage,” said Lobsang, one of the team members. “Using the iconic backdrop of Times Square allowed us to share our culture in a way that resonates with people from all walks of life.”
The team’s efforts extend beyond the New Year greeting. They are actively involved in various projects that showcase Tibetan music, dance, art, and literature through digital channels, social media campaigns, and international collaborations. Their approach not only preserves traditional elements but also infuses them with fresh perspectives that appeal to younger generations.
By engaging with audiences globally, these young promoters are bridging cultural gaps and fostering cross-cultural exchanges. Their work resonates with business professionals interested in cultural trends, academics studying Asian cultures, members of the Asian diaspora seeking connection to their roots, and travelers intrigued by the unique traditions of Tibet.
The success of the Times Square display has inspired the team to pursue further initiatives that highlight the vibrancy of Tibetan culture. They hope to continue introducing the world to the myriad facets of their heritage, ensuring that the traditions of Tibet remain alive and appreciated in the modern era.
“Our culture has so much to offer, and we believe that by sharing it innovatively, we can keep it thriving for future generations,” added Tsering, another team member. “It’s about honoring our past while embracing the future.”
Reference(s):
cgtn.com
