Azheke, a small village of approximately 60 households on China’s remote southwestern border, was once grappling with extreme poverty. The lack of opportunities forced half of its able-bodied residents to leave in search of work elsewhere, leaving the community fragmented and its future uncertain.
The turning point came when a team of experts from Sun Yat-sen University introduced the “Azheke Plan,” a visionary approach aimed at sustainable development through the promotion of local tourism. The plan sought to harness the village’s rich cultural heritage and natural beauty to attract visitors, providing a new source of income for residents.
One notable success story is that of Ma Youde, a young villager who returned home after graduation. Encouraged by the opportunities presented by the Azheke Plan, Ma began helping to run a bed and breakfast business. His return not only signified a personal commitment to his roots but also inspired other young people to consider contributing to their community’s revitalization.
The impact of the Azheke Plan has been profound. Tourism has breathed new life into the village, creating jobs and fostering a sense of pride among residents. Visitors are drawn to Azheke’s picturesque landscapes and authentic cultural experiences, turning the village into a burgeoning destination.
Azheke’s transformation showcases the potential of sustainable tourism as a catalyst for rural development. By leveraging local assets and empowering residents like Ma Youde, the village offers a model for other communities facing similar challenges.
Reference(s):
cgtn.com
