In the coastal province of Shandong, China, a small village in Rongcheng County is experiencing a renaissance. Once a quiet rural area, the village has found new vitality and economic opportunity thanks to an unexpected source: a group of elderly residents armed with paintbrushes.
The seniors, most of whom are in their 60s and 70s, have taken up painting as a way to express themselves and connect with their community. Their colorful artworks adorn the village walls, transforming ordinary streets into vibrant galleries.
“Painting has brought joy back into our lives,” says Li Ming, a 68-year-old resident. “It keeps us active and gives us a sense of purpose.”
The initiative began as a local project to engage the elderly in creative activities. However, it quickly blossomed into a tourist attraction. Visitors from across the country now come to admire the murals, bringing much-needed tourism revenue to the village.
The influx of tourists has spurred the development of local businesses. Small shops, cafes, and guesthouses have opened, providing employment opportunities for younger residents and helping to stem rural depopulation.
Local authorities are supporting the initiative by promoting the village as a cultural destination and investing in infrastructure improvements. The success story of Rongcheng County’s artistic village highlights how harnessing the talents of all generations can lead to sustainable rural revitalization.
“We never imagined our paintings would have such an impact,” reflects Zhao Wei, a 72-year-old artist. “It’s wonderful to see our village come alive.”
Reference(s):
cgtn.com
