Expo City Dubai transformed into a vibrant hub of Chinese cultural pride this week as a grand Spring Festival parade dazzled attendees with traditional folk dances, electrifying dragon and lion performances, and cutting-edge technological displays. The event, held ahead of the 2026 Lunar New Year, drew global visitors to experience China's rich heritage through hands-on workshops in paper cutting, calligraphy, and regional cuisine at a bustling festival bazaar.
China Media Group (CMG) seized the occasion to preview its 2026 Spring Festival Gala programming through immersive pavilion exhibits and promotional films. A highlight included the debut of the "China Travel with Chinese Films" initiative, which bridges cinematic storytelling with tourism promotion. The CMG pavilion also showcased limited-edition cultural merchandise tied to this year's gala theme of "Harmony Through Innovation."
Organizers emphasized the event's role in strengthening cultural diplomacy between Asia and the Middle East. With over 50 participating troupes from the Chinese mainland and local UAE performers, the celebration highlighted shared values of community and artistic expression.
