As Lunar New Year celebrations continue across Asia, the ubiquitous greeting 'Gong Xi Fa Cai' (Wishing You Prosperity) echoes through homes and streets. This timeless phrase, deeply rooted in China's cultural heritage, finds its origins in the veneration of Caishen – the God of Wealth who remains central to Spring Festival traditions.
On the fifth day of Lunar New Year celebrations (falling on February 18 this year), households and businesses traditionally welcome Caishen through rituals and decorations. Many enterprises consider this date auspicious for resuming operations, with shop owners often setting off firecrackers to attract divine favor for a prosperous year.
The Tsinghua University Art Museum's current "Divine Guardians of Spring" exhibition showcases rare historical artifacts depicting Caishen's evolution through Chinese dynasties. A 19th-century woodblock print displayed prominently features the deity adorned in imperial robes, symbolizing the enduring cultural connection between spiritual beliefs and material aspirations.
While modern celebrations have adapted to contemporary life, the persistence of these traditions underscores their significance in Chinese cultural identity. As financial analyst Li Wei notes: "The God of Wealth symbolism resonates strongly in Asia's business communities, blending cultural heritage with economic ambition."
