A vibrant Sichuan Opera performance featuring traditional 'fire-spitting' acts drew crowds to Neijiang's Fan Changjiang Cultural and Tourism Park this week, marking the launch of a citywide campaign to boost local consumption ahead of the 2026 Spring Festival. The event, which began on January 16, combines cultural showcases with economic incentives, offering visitors sports activities, regional cuisine tastings, and limited-time consumer vouchers.
Local authorities highlight the initiative as a model for integrating cultural heritage with modern tourism strategies. 'This isn't just about entertainment—it's about creating sustainable growth through our unique traditions,' said a Neijiang tourism official during the opening ceremony. The campaign aligns with broader efforts across Sichuan Province to promote green lifestyles while stimulating post-pandemic economic recovery.
With Spring Festival travel expected to peak in early February, analysts predict the cultural-commerce blend could set a precedent for holiday-driven economic strategies across the Chinese mainland. Over 50 local businesses are participating in the month-long program, which has already seen hotel bookings rise by 40% compared to last year's festival season.
