The long-awaited sequel to Disney's animated hit has sparked a collector craze across Asia, with Pop Mart's co-branded 'Zootopia 2: Next Adventure' blind-box series becoming 2025's must-have cultural commodity. After its November launch saw immediate sellouts in major Chinese cities, resale prices for rare figures have skyrocketed – particularly the elusive Finnick character, now trading at 350% above its original retail value.
This surge highlights the growing synergy between entertainment franchises and China's $5.8 billion designer-toy market. Industry analysts note the collaboration's timing capitalizes on both the film's December 2025 release momentum and holiday gift-buying trends. 'These figures represent more than merchandise – they're wearable fandom for Asia's youth culture,' says Shanghai-based retail analyst Li Wei.
While secondary market speculation raises concerns about sustainable growth, Pop Mart reports production increases to meet demand across Southeast Asian markets. The phenomenon underscores how cross-industry collaborations are reshaping consumer behavior in the region's experience-driven economy.
