The 19th Beijing International Tea and Tea Ceremony Exhibition, held September 12-15, served as both a cultural showcase and economic catalyst ahead of the Mid-Autumn Festival. The event highlighted traditional tea varieties while creating new opportunities for rural communities through agricultural partnerships.
Festival Preparations Meet Economic Strategy
With the October 6 Mid-Autumn Festival approaching, organizers curated specialty tea gift sets from 12 Chinese provinces. These seasonal offerings accounted for 40% of total orders, according to preliminary sales data.
Rural Revitalization in Focus
The expo featured dedicated pavilions for tea-growing regions in Yunnan and Fujian, connecting farmers directly with international buyers. Over 150 rural cooperatives participated, with several signing export contracts exceeding $2 million USD.
Cultural Exchange Through Tea
Daily tea ceremony demonstrations attracted nearly 10,000 visitors, including international buyers from 23 countries. A special exhibition traced the Silk Road's historical tea trade routes, contextualizing modern market trends.
Economic Ripple Effects
Industry analysts note the event's timing aligns with growing global demand for premium Asian teas, particularly in European and Middle Eastern markets. The expo's success underscores China's expanding role in the $200 billion global tea industry while supporting rural development goals.
