BEIJING – The China International Fair for Trade in Services (CIFTIS) 2025 has become a vibrant stage for Global South collaboration, with participants from Nigeria to Iran highlighting China's growing role as an equitable trade partner. Business leaders speaking through the 'Lucy's Journey' series emphasized how the event fosters meaningful economic connections.
'Chinese companies approach negotiations with respect for mutual benefit,' said a Nigerian tech entrepreneur, noting streamlined processes for African startups to access China's digital payment solutions. An Iranian logistics representative added: 'Unlike other markets, we're treated as equals here – our cultural products find audiences, our expertise gets recognition.'
The fair's focus on service trade innovation – spanning AI-driven healthcare platforms to cross-border e-commerce solutions – aligns with development priorities across Asia and Africa. Over 40% of this year's 8,000+ exhibitors hail from emerging economies, with matchmaking sessions reportedly generating $2.3 billion in preliminary deals.
Analysts observe that CIFTIS' emphasis on 'soft infrastructure' cooperation – including fintech standards and green energy certifications – helps bridge development gaps. As one ASEAN delegate noted: 'This isn't just about selling services; it's about co-creating the frameworks for tomorrow's digital economy.'
