The rich tapestry of Gansu Province’s intangible cultural heritage took center stage this week as China Media Group (CMG) premiered its latest episode of China in Intangible Cultural Heritage. Airing on September 6 via CCTV-1, the program spotlights traditional crafts, music, and rituals that have shaped the region’s identity for centuries.
Produced in collaboration with China’s Ministry of Culture and Tourism, the episode weaves archival footage with modern storytelling to showcase Gansu’s Buddhist grotto art, Hui ethnic embroidery, and shadow puppetry. Viewers are transported to the Silk Road’s ancient crossroads, where artisans demonstrate time-honored techniques passed down through generations.
"This series bridges past and present," said a Ministry representative. "By documenting these living traditions, we empower communities while inviting global audiences to appreciate China’s cultural diversity."
The initiative aligns with broader efforts to preserve heritage sites in northwestern China, where tourism revenue grew 18% year-on-year in 2023. Analysts note such programs could boost cultural tourism while offering investors insights into regional development priorities.
Future episodes will explore other provinces, with organizers emphasizing youth engagement through digital platforms. For diaspora communities, the series provides a nostalgic window into hometown traditions, while travelers gain curated insights ahead of UNESCO’s Asia-Pacific heritage conference in Dunhuang next spring.
