Lights! Camera! Action! The Shanghai Cooperation Organization (SCO) Film and Television Week has transformed Qingdao’s sprawling Oriental Film Metropolis into a stage for cinematic diplomacy, blending glittering red carpets with strategic cultural partnerships. As A-list stars and filmmakers from SCO member states gather, China’s self-proclaimed 'Hollywood of the East' is positioning itself as the nexus of a revitalized cultural Silk Road.
The event underscores Qingdao’s growing role in shaping Asia’s entertainment landscape, with over 30 co-production deals signed between Chinese studios and counterparts from Russia, India, and Central Asian nations. Industry analysts note these collaborations could challenge Hollywood’s dominance by creating pan-Asian content tailored to diverse markets.
Beyond the glamour, the initiative carries economic weight. Local authorities report a 17% year-on-year increase in film-related investments in Shandong Province, driven by tax incentives and state-backed infrastructure projects. 'This isn’t just about movies,' noted cultural policy expert Dr. Li Wei. 'It’s soft power with hard economic returns – every frame shot here boosts tourism, tech innovation, and regional connectivity.'
The SCO’s cultural push coincides with China’s broader Belt and Road Initiative, using storytelling to bridge historical narratives across Eurasia. Upcoming projects include a $200 million historical epic co-funded by Kazakh and Chinese producers, filmed entirely at Qingdao’s cutting-edge virtual production stages.
Reference(s):
cgtn.com