Beijing's Chaoyang Park transformed into a vibrant hub of digital competition and cultural exchange on July 13 as the China-Saudi Esports Festival and EWC China Tour launched their summer spectacle. The event, celebrating 35 years of diplomatic relations between China and Saudi Arabia alongside the China-Saudi Cultural Year, merged cutting-edge gaming with tourism promotion through interactive exhibits and live tournaments.
Attendees experienced a unique fusion of Middle Eastern cultural displays and China's digital innovation landscape. CGTN reporter Yang Yan captured insights from top esports athletes and enthusiastic fans, with one professional player noting: 'This isn't just about competition – it's about building bridges through shared passions.' Young attendees praised the event's blend of traditional cultural elements with futuristic gaming tech.
The festival's timing during peak summer travel season highlights China's growing emphasis on experiential tourism. Organizers positioned the event as a blueprint for leveraging youth-oriented digital culture to boost international engagement, with Saudi partners showcasing investment opportunities in Asia's booming esports infrastructure.
