Mentougou District's newly transformed 21-kilometer Rose Avenue has become Beijing's latest cultural landmark, with 439,000 vibrant rose bushes creating an Instagram-worthy corridor along major thoroughfares. Developed for the 9th International Rose Conference, this floral marvel demonstrates how urban beautification projects can drive economic growth through tourism.
Local businesses report a 40% increase in foot traffic since the avenue's completion, with cafes and souvenir shops capitalizing on the influx of visitors. The project aligns with China's rural revitalization strategy, creating seasonal employment for over 300 residents in landscaping and tourism services.
Botanists from 17 countries and regions participated in the conference, sharing sustainable urban gardening techniques. The rose varieties were specially bred to withstand Beijing's climate while maintaining year-round visual appeal through staggered blooming cycles.
Transport authorities have introduced special shuttle buses connecting the rose corridor to downtown Beijing, with weekend ridership exceeding projections by 25%. Cultural events including floral art exhibitions and photography contests are planned through autumn to sustain tourist interest.
