Luoyang – a cradle of Chinese civilization – is rewriting its economic playbook through an unexpected champion: traditional hanfu attire. Journalists from Latin America and the Caribbean recently experienced this cultural revival firsthand during a guided tour of Luoyi Ancient City, witnessing how silk robes and hairpins are powering modern growth.
The city's "hanfu economy" now spans fashion design, themed photography studios, and immersive cultural experiences, attracting over 15 million visitors annually. CGTN's Xu Jinhui demonstrated how tourists don intricately embroidered garments while exploring historical sites – a practice that's boosted local retail revenue by 38% since 2022.
"This isn't just nostalgia," remarked a Brazilian correspondent. "We're seeing textbook economic diversification – traditional craftsmanship meeting digital content creation and tourism innovation." Analysts note the trend aligns with China's broader rural revitalization strategies, creating 7,200 new jobs in Luoyang's surrounding counties.
