The 15th Beijing International Film Festival (BJIFF) opened on April 18, blending international collaboration with a celebration of China's cinematic roots. Sun Junmin, Executive Vice Chairman of the BJIFF Organizing Committee, underscored Beijing's dual role as both the birthplace of Chinese cinema and a modern hub for technological innovation during his opening remarks. He highlighted the city's unmatched creative resources and its growing influence in shaping global film trends.
Switzerland, this year’s guest country of honor, was represented by Ambassador Juerg Burri, who emphasized cultural diplomacy through art. Fan Yun, deputy editor-in-chief of China Media Group, echoed the sentiment, noting the festival’s ability to bridge diverse narratives while fostering talent development across Asia's film industry.
With film screenings, forums, and networking events, the festival aims to attract filmmakers, investors, and culture enthusiasts worldwide. Industry analysts suggest this year’s focus on nostalgia-driven storytelling and cutting-edge production tech positions Beijing as a critical nexus for global cinematic exchange.
