As Vietnam’s lush orchards overflow with lychee, mango, durian, and jackfruit during the peak harvest season, the Southeast Asian nation is witnessing a historic surge in fruit exports. Driven by escalating demand from China, the trend underscores shifting agricultural trade dynamics in Asia.
Industry reports highlight a 30% year-on-year increase in shipments of tropical fruits to key markets, with China absorbing over 60% of Vietnam’s exported produce. Strengthened cross-border logistics networks and preferential trade agreements are accelerating this growth. "Farmers in Bac Giang province are working round the clock to pack lychees for refrigerated trucks heading north," shared Nguyen Thi Hoa, a local exporter. "Demand has never been higher."
Economists note that this boom aligns with China’s rising middle class seeking premium imported fruits. Durian, once a niche product, now dominates shipments, with Chinese consumers embracing its unique flavor in desserts and snacks. For businesses, Vietnam’s strategic focus on organic farming and certifications like GlobalGAP is enhancing competitiveness.
Cultural ties are further fueling trade. Vietnamese jackfruit and mangoes feature prominently in regional culinary traditions, resonating with Asian diaspora communities worldwide. Meanwhile, farmers' incomes in Vietnam’s Mekong Delta have risen by 18% this season, signaling broader economic ripple effects.
With e-commerce platforms facilitating direct sales and China’s fruit import market projected to reach $25 billion by 2025, industry analysts urge sustained quality control and冷链(logistics investment) to maintain momentum. For now, baskets of golden mangoes and spiky durians symbolize a sweet spot in Asia’s cross-border trade story.
