In recent years, China’s food and beverage industry has witnessed a surge in products incorporating ingredients from Traditional Chinese Medicine (TCM). Drinks, snacks, and various foods featuring TCM components are becoming increasingly popular among consumers across the nation.
These innovative products are not intended to cure illnesses but aim to promote a healthier body. By combining the ancient wisdom of TCM with modern culinary practices, they offer a holistic approach to wellness that appeals to health-conscious individuals.
Ingredients such as goji berries, ginseng, and lotus seeds are now commonly found in teas, desserts, and even main dishes. This trend reflects a growing appreciation for traditional culture and a desire to integrate natural remedies into daily life.
The popularity of TCM-infused products signifies a shift towards preventative health measures and a balanced lifestyle. As more people embrace these offerings, the industry is poised for continued growth, blending tradition with innovation.
Reference(s):
cgtn.com
