Korla, a vibrant city in northwest China’s Xinjiang Uygur Autonomous Region, is abuzz with the sights and sounds of the 2024 “Xinjiang is a Wonderful Land” Intangible Cultural Heritage Exhibition. Now in its fourth edition, the exhibition, held from August 22 to 26, offers a unique glimpse into the rich tapestry of Xinjiang’s cultural traditions.
At the heart of this year’s exhibition is the “Intangible Cultural Heritage Market,” featuring 16 specially curated stalls. Here, visitors can immerse themselves in an authentic shopping experience, purchasing locally crafted products that embody the essence of Xinjiang’s intangible cultural heritage.
To broaden its reach beyond the physical venue, the exhibition has incorporated a live-streaming segment. This innovative approach allows online audiences from around the world to connect with the region’s cultural heritage, fostering a deeper appreciation for Xinjiang’s traditions.
Official data reveals that the Bayingol Mongolian Autonomous Prefecture, where Korla is located, is home to over 100 intangible heritage businesses, including shops, workshops, and family-run enterprises. This year’s exhibition is the largest in the event’s history, serving as a significant showcase of the region’s cultural richness.
The “Xinjiang is a Wonderful Land” exhibition not only celebrates the region’s unique traditions but also provides a platform for local artisans and businesses to reach a wider audience. For travelers, culture enthusiasts, and investors alike, the event underscores Xinjiang’s dynamic role in preserving and promoting its cultural heritage on a global stage.
Reference(s):
cgtn.com
