In a significant move to enhance global tourism and cultural exchange, China Media Group (CMG) and UN Tourism signed a memorandum of cooperation on July 29 in Madrid, Spain. This partnership aims to foster collaboration in cultural and tourism news, tourism brand promotion, and media events, marking a new chapter in international tourism cooperation.
The memorandum outlines a strategic framework for both organizations to leverage their strengths in media and tourism. CMG, as China’s primary state broadcaster and a global media conglomerate, brings extensive experience in news dissemination and content creation. UN Tourism, committed to promoting responsible, sustainable, and universally accessible tourism, provides a platform for international tourism development and collaboration.
“The cooperation between CMG and UN Tourism is a landmark step towards enriching cultural ties and promoting tourism on a global scale,” said a representative from CMG. “By combining our media expertise with UN Tourism’s vast network, we aim to highlight diverse cultural narratives and stimulate international tourism growth.”
The partnership will focus on creating engaging cultural and tourism content, promoting tourism brands across various media platforms, and organizing joint media events. This collaboration is expected to enhance the visibility of tourist destinations, facilitate cultural understanding, and contribute to the recovery and growth of the global tourism industry amid ongoing challenges.
UN Tourism officials expressed optimism about the memorandum, emphasizing the importance of media in shaping tourism trends and cultural perceptions. “Working with CMG allows us to reach wider audiences and promote sustainable tourism practices,” an official stated. “Together, we can inspire travelers and support destinations worldwide.”
The signing ceremony in Madrid signifies the beginning of a collaborative journey aimed at enriching the global tourism landscape. As the world gradually navigates the post-pandemic era, such partnerships are crucial in rebuilding confidence in travel and fostering international cooperation.
This memorandum between CMG and UN Tourism underscores a shared commitment to cultural exchange and tourism development. Stakeholders in the tourism sector, media professionals, and global audiences can look forward to innovative content and initiatives that celebrate the richness of global cultures and destinations.
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Cooperation reached between China Media Group and UN Tourism
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