China Media Group (CMG) and the French National Olympic and Sports Committee (CNOSF) have agreed to deepen their cooperation in sports broadcasting ahead of the Summer Olympic Games, which are scheduled to open this Friday evening in Paris. This collaboration aims to deliver an unparalleled viewing experience to millions of spectators worldwide. During a meeting in the French capital, CMG President Shen Haixiong met with CNOSF President David Lappartient to discuss the enhanced partnership. Shen highlighted that CMG’s broadcasting of the Paris Olympics will be conducted on a record-breaking scale, utilizing cutting-edge technologies such as 5G, 4K/8K resolution, and artificial intelligence (AI). “We are committed to presenting a spectacular sporting feast for viewers around the globe,” Shen stated. Lappartient welcomed the collaboration, expressing optimism about the impact of the partnership. “This cooperation will showcase the spirit of the Olympics and strengthen the ties between France and China. Together, we will bring the excitement of the Paris Games to audiences worldwide,” he said. The Paris Summer Olympics promise to be a landmark event, blending tradition with innovation. The enhanced cooperation between CMG and CNOSF is set to elevate broadcasting standards, offering spectators unprecedented access to the games through advanced technology. This partnership not only signifies a strengthening of international relations but also reflects a shared commitment to celebrating athletic excellence and fostering global unity through sports.
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CMG to enhance cooperation with French national Olympic committee
cgtn.com
