At the recent Shanghai International Film Festival (SIFF), renowned Chinese actor Sun Yang shared his enthusiasm for the event and offered insights into the future of artificial intelligence (AI) in the film industry. Describing this year’s festival as “impressive, energetic, and marvelous,” Sun highlighted the vibrant atmosphere and the high caliber of films showcased.
Sun Yang, known for his compelling performances in Chinese cinema, emphasized the importance of festivals like SIFF in promoting cultural exchange and celebrating the art of filmmaking. “The energy here is contagious,” he remarked. “It’s a testament to the creativity and passion of filmmakers from around the world.”
When addressing the burgeoning role of AI in the film industry, Sun expressed cautious optimism. He acknowledged the potential of AI technology to enhance the creative process but cautioned against allowing it to overshadow human artistry. “AI should be used to assist in creation, not be at the core of filmmaking,” Sun stated. “The heart of cinema lies in human emotion and storytelling, elements that technology should complement, not replace.”
Sun’s perspective resonates with a growing discourse among industry professionals who are navigating the balance between technological advancement and traditional filmmaking techniques. As AI continues to evolve, its applications range from special effects and animation to scriptwriting and editing. However, Sun believes that the essence of film should remain rooted in human experience.
“Technology is a tool,” he concluded. “It’s up to us as filmmakers to use it wisely, ensuring that our stories continue to reflect the depth and diversity of the human condition.”
The 25th SIFF brought together filmmakers, actors, and enthusiasts from across the globe, highlighting the dynamic nature of Asian cinema and its influential role in the global film landscape.
Reference(s):
cgtn.com
