Exploring cultural relics in museums to experience historical heritage, strolling through ancient towns to admire traditional architecture, or immersing yourself in intangible cultural heritage markets to learn about traditional crafts—these are just some of the tourism models that have gained popularity in China in recent years.
The rise of ‘New Chinese Style’ tourism reflects a growing interest among travelers to connect with China’s rich cultural history. This trend sees tourists seeking out experiences that offer deeper insights into traditional Chinese culture, art, and history.
Museums across the country have witnessed increased foot traffic as visitors flock to see exhibitions that showcase ancient artifacts and relics. For instance, the Palace Museum in Beijing, housed in the Forbidden City, has become a must-visit destination for those wishing to delve into the imperial past of China.
Similarly, historical towns such as Lijiang in Yunnan Province and Pingyao in Shanxi Province have seen a surge in visitors. These towns offer well-preserved architecture and streetscapes that transport tourists back in time, allowing them to experience the ambiance of ancient China firsthand.
Moreover, markets dedicated to intangible cultural heritage have sprung up, providing platforms for artisans to demonstrate traditional crafts such as paper-cutting, embroidery, and calligraphy. These interactive experiences not only entertain but also educate tourists about the skills and stories behind these age-old practices.
Experts attribute this trend to a combination of factors, including increased domestic travel due to global travel restrictions and a renewed appreciation for cultural roots among younger generations. The Chinese government’s support for cultural preservation and promotion has also played a significant role in bolstering this sector.
“There’s a growing desire among people to connect with the essence of Chinese culture,” said Li Wei, a cultural tourism analyst. “Travelers are no longer satisfied with just sightseeing; they want immersive experiences that allow them to learn and participate.”
The ‘New Chinese Style’ tourism trend is not only enriching the travel experiences of tourists but also contributing to the revitalization of traditional crafts and the economies of historical regions. As more travelers seek out these culturally rich experiences, the tourism industry is adapting by offering tailored tours and activities that highlight China’s heritage.
With this shift towards culturally immersive tourism, China’s historical and cultural treasures are finding new life in the modern era, bridging the gap between the past and present for both domestic and international travelers.
Reference(s):
cgtn.com
