New Chinese-Style Travel Captivates Youth During Dragon Boat Festival
The Dragon Boat Festival, also known as Duanwu Festival, witnessed a surge in a new travel trend that has captured the hearts of the younger generation: “new Chinese-style travel.” This cultural phenomenon, which gained momentum during the festival on June 10, emphasizes immersive experiences in traditional Chinese culture and heritage.
The “new Chinese-style travel” encompasses activities such as visiting historical museums, watching traditional Dragon Boat races, exploring intangible cultural heritage sites, discovering historical and cultural scenic spots, and donning traditional Chinese attire known as hanfu. This movement reflects a growing fondness among youth for reconnecting with China’s rich history and cultural roots.
“Wearing hanfu while exploring ancient towns makes me feel connected to my heritage,” said Li Mei, a twenty-two-year-old traveler from Shanghai. “It’s like stepping back in time and experiencing the beauty of our traditions firsthand.”
The trend not only boosts domestic tourism but also encourages the preservation and appreciation of cultural practices. Many travel agencies have started offering specialized packages that include cultural workshops, traditional craft-making, and guided tours of historical sites.
Experts believe that this shift toward culturally immersive travel signifies a broader interest in cultural identity among the younger demographics. Dr. Wang Jun, a cultural studies professor at Beijing University, commented, “The resurgence of interest in traditional culture among youth is a positive sign of cultural confidence and awareness.”
The Dragon Boat Festival itself is steeped in history, commemorating the ancient poet Qu Yuan. The festival’s activities, such as dragon boat racing and eating zongzi (glutinous rice dumplings), have been integral to Chinese culture for centuries.
As the popularity of “new Chinese-style travel” continues to rise, it is expected to play a significant role in promoting cultural tourism and heritage conservation across the region.
Reference(s):
cgtn.com
