Shanghai, China — In a significant move to advance ultra-high-definition broadcasting, China Media Group (CMG) hosted a landmark signing ceremony at the Shanghai International Media Port on Saturday. The event marked a collaborative effort to promote CMG’s 8K UHD channel, aiming to deliver an unparalleled audiovisual experience to audiences worldwide.
Key executives from International Media Port (Shanghai) Culture Development Co., Ltd., China Central Digital Television Media Co., Ltd., and Alibaba Cloud Computing Co., Ltd. Shanghai Branch came together to sign a comprehensive framework agreement. This partnership is set to bolster the 8K UHD channel through enhanced content creation, innovative platform development, and cutting-edge technology integration.
Launched in January 2022, CMG’s 8K UHD channel represents a leap forward in broadcasting technology. The channel leverages the ultra-high-definition format to provide viewers with remarkable clarity and immersive experiences, setting new standards in the media industry.
On the same day, CMG kicked off the “CMG IP Enters Campus” roadshow, an initiative designed to strengthen connections with younger audiences. Through a series of dynamic and engaging events, CMG aims to resonate with the youth, fostering creativity and encouraging active participation in the evolving media landscape.
CMG President Shen Haixiong attended the ceremonies, underscoring the group’s commitment to innovation and collaboration. “By uniting industry leaders and embracing new technologies, we are poised to redefine broadcasting standards and enrich the cultural lives of our audience,” Shen remarked.
This strategic collaboration not only advances 8K UHD broadcasting but also signals CMG’s dedication to shaping the future of media in Asia and beyond. As the 8K media industry continues to grow, audiences can look forward to more engaging content and enhanced viewing experiences.
Reference(s):
cgtn.com
