Digital Storytelling Fuels Cross-Cultural Exchange
The martial arts game 'Where Winds Meet,' developed by NetEase, has become a cultural phenomenon in 2026, attracting over 15 million global players within a month of its overseas release. This breakthrough marks China's first large-scale success in bringing traditional wuxia narratives to Western mainstream markets through digital media.
Policy Priorities Emerge Ahead of Two Sessions
Liu Jie, vice president of NetEase and deputy to the Zhejiang Provincial People's Congress, proposed strategic enhancements for China's cultural exports at January's provincial Two Sessions. His recommendations focus on developing the 'New Three' digital exports – online literature, web dramas, and video games – through national support for core technologies like game engines and virtual-real rendering systems.
From Quantity to Quality: Cultural Diplomacy Evolves
As China prepares for its national Two Sessions in March 2026, policymakers are shifting focus from mass cultural output to meaningful civilizational dialogue. Recent successes demonstrate growing global appetite for Chinese narratives when presented through innovative digital formats, setting the stage for updated strategies in the 15th Five-Year Plan period.
