China's science and technology museums became unexpected hotspots during the 2026 Spring Festival holiday, drawing 3.5 million visits across a nine-day period. The China Science and Technology Museum (CSTM) in Beijing reported record engagement through innovative exhibits that merged lunar new year traditions with interactive learning experiences.
The flagship Beijing museum welcomed over 200,000 visitors with horse-themed installations celebrating the Year of the Horse, combining zodiac symbolism with augmented reality displays. Regional institutions customized programming to highlight local intangible cultural heritage while demonstrating advancements in artificial intelligence and renewable energy technologies.
"This surge in public interest reflects growing enthusiasm for scientific literacy," a CSTM representative stated. The museum network plans to expand its digital outreach programs this year as part of China's broader strategy to strengthen foundational scientific capabilities through public engagement.
Analysts note the successful integration of cultural elements with STEM education offers a model for science communication, particularly for younger audiences. The initiative aligns with the Chinese mainland's current push to develop homegrown technological innovation while preserving traditional practices.
