China’s film industry has opened 2026 with record-breaking momentum, as the mainland’s box office revenue surpassed 6 billion yuan ($868.2 million) by February 20, fueled by a robust Spring Festival season. The holiday period alone contributed over 3.4 billion yuan, signaling a resurgence in cultural consumption and audience engagement.
Blockbusters like Pegasus 3, the suspense thriller Scare Out, and the family-friendly Boonie Bears: The Hidden Protector dominated screens, attracting multi-generational crowds. Analysts note the success reflects strategic marketing and diversified storytelling tailored to evolving viewer preferences.
Beyond ticket sales, this year’s ‘film+’ model—integrating cinema with retail, tourism, and digital platforms—has gained traction. Major theater chains partnered with e-commerce platforms to offer bundled discounts, while location-based promotions at shopping centers amplified post-screening spending.
The trend underscores the Chinese mainland’s push to revitalize its cultural economy, with industry experts projecting sustained growth as new releases and innovative cross-sector collaborations unfold this year.
