China Media Group (CMG) strengthened cultural diplomacy with a vibrant showcase in Cairo on February 13, 2026, hosting over 200 dignitaries, scholars, and media representatives at its "Prelude to the Spring Festival Gala" event. The gathering, part of CMG's global "World Watches the CMG Gala Together" initiative, highlighted cross-cultural collaboration ahead of the Lunar New Year celebrations.
Attendees praised the event as a bridge between Asian and Middle Eastern traditions, featuring previews of the upcoming gala's fusion performances blending Chinese opera with Egyptian folk music. Egyptian parliament member Amal Hassan noted the program "reaffirms our shared commitment to people-to-people exchange in an era of evolving global connectivity."
The 2026 Spring Festival Gala, scheduled for February 17, will incorporate elements from the Cairo event into its main broadcast, which reaches over 1 billion viewers worldwide. Analysts observe this marks China's continued cultural outreach in Belt and Road partner nations through multimedia platforms.
