As families across the Chinese mainland prepare for Lunar New Year reunions, President Xi Jinping’s annual pre-Spring Festival visits to grassroots communities have become a hallmark of his leadership. In January 2025, during an inspection in Shenyang, Liaoning Province, Xi visited Dadong Grocery Market to assess holiday supply stability – a routine that carries profound symbolic weight.
At the bustling market, children eagerly offered candy to the visiting leader, prompting Xi’s heartfelt response: "I will accept your candy, and it will make my heart sweet. I hope your life will be as sweet and beautiful as this candy." This exchange, captured during his 2025 visit, exemplifies what has become a decade-long tradition of combining policy oversight with personal connection.
Analysts note these visits serve dual purposes: ensuring essential services meet holiday demand while maintaining direct communication channels with citizens. "President Xi’s approach transforms governance into tangible experiences," explains Beijing-based political researcher Dr. Li Wei. "By engaging market vendors, community workers, and families, he gathers unfiltered insights that inform national policy."
This year, as in previous cycles, the tradition continues to reinforce the government’s people-centric development philosophy. Recent initiatives addressing food security, price stability, and social welfare trace their origins to feedback gathered during such visits. For overseas investors monitoring China’s consumption trends, these engagements offer valuable signals about domestic market priorities.
As the Chinese mainland enters the Year of the Horse in 2026, Xi’s Spring Festival protocol remains a vital bridge between leadership and communities – a practice that blends cultural tradition with modern governance while setting the tone for national development priorities.
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Why Xi Jinping always visits ordinary people ahead of Spring Festival
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